Kiel University
(Department of Marketing)

Prof. Dr. Stefan Hoffmann

Prof. Dr. Stefan Hoffmann is director of the Institute of Business Administration, esp. Marketing. He received a diploma in psychology from the University of Mannheim (Germany) in 2003 and doctoral degree in 2008 and a second promotion (habilitation) in 2011 in business administration from the Technical University of Dresden (Germany). From 2011 to 2012, he worked as interim professor in Marketing at the Technical University of Dresden and later at the University of Rostock (Germany). Since November 2012, Stefan Hoffmann is working as professor of marketing at Kiel University (Germany). His research is founded in psychology and he is working with empirical methods. His main research interests are transformative consumer behavior, communication, cross-cultural marketing, and sustainablilty marketing. He has published in leading marketing and consumer journals, including the International Journal of Reseach in Marketing, the Journal of Business Ethics, the Journal of Consumer Psychology, the Journal of Retailing, and the Journal of Service Research.

Dr. Wassili Lasarov

Dr. Wassili Lasarov has been working as a postdoctoral researcher at the Department of Marketing since 2018. He studied Business Administration at TU Dresden from 2006 to 2011. From 2012 to 2014 Dr. Lasarov worked as Global Key Account Manager and Consultant in the international retail panel business of GfK in Nürnberg. From 2014 to 2018, Dr. Lasarov was a research associate at the Institute of Business Administration, esp. Marketing, at Kiel University and received his doctorate in 2018 (summa cum laude). His research focuses on sustainable consumer behavior, socio-cultural and intercultural research, consumer boycotts, and experimental consumer psychology.

Hanna Reimers

Hanna Reimers is research associate and doctoral candidate at the Department of Marketing at Kiel University. She received a Master of Science degree in Economics from the University of Kiel (Germany) in 2017. Her research focuses on consumer behavior, sustainability marketing and psychological rebound effects. Since July 2018, Hanna Reimers is working as research fellow for the project ‘iReliefs’. 

 



Kiel University
(Chair of Environmental and Energy Economics)

Prof. Dr. Katrin Rehdanz

Prof. Dr. Katrin Rehdanz is professor of environmental and energy economics at Kiel University. She holds a diploma and a PhD in economics from the University of Hamburg. At Kiel University she was initially leading the young researchers group “Valuing the Ocean” within the cluster of excellence initiative “The Future Ocean” funded by the German government (2007 to 2012). Since the end of 2016, she is the Director of the Institute for Environmental, Resource and Spatial Economics. She has a wide array of research interests revolving around the issue of ensuring sustainable well-being. Her particular interests lie in the field of quantitative analysis using spatial explicit information and the valuation of non-market benefits and costs. She has published various articles in international journals and has been the principle investigator of a number of international and national third-party funded projects.

Anke Jacksohn

Anke Jacksohn studied Economics (Bachelor) and Environmental and Resource Economics (Master) at Kiel University. Since August 2016, she participates in the Ph.D.-Programme Quantitative Economics at Kiel University. She held a scholarship granted by the “Gesellschaft für Energie und Klimaschutz Schleswig-Holstein” from August 2016 to June 2018. Since July 2018, she is working as a research assistant in the project iReliefs, focusing on the microeconomic quantification of rebound effects at the level of private households in Germany.




Potsdam University (Chair of Business Administration and Marketing)

Prof.Dr.Balderjahn
Univ.- Professor Dr. Ingo Balderjahn

Prof. Dr. Ingo Balderjahn holds the Chair of Business Administration and Marketing. He received a diploma in Business and Engineering in 1981 and a doctoral degree in 1986 from the Technical University of Berlin (Germany) and a second promotion (habilitation) in 1992 from the University of Hannover (Germany). Since 1992, Ingo Balderjahn is working as professor of marketing at Potsdam University (Germany). His research interests lie in the fields of sustainable consumer behavior, sustainability marketing, regional marketing, market research, and multivariate analyses methods. Prof. Balderjahn was co-publisher of a leading German business administration journal and he has authored numerous textbooks and articles in leading marketing and consumer journals.

Dr. Alexandra Hüttel
Dr. Alexandra Hüttel

Dr. Alexandra Hüttel is research associate at the Chair of Business Administration and Marketing of Prof. Dr. Ingo Balderjahn since 2015. She received a Master of Science degree in business administration in 2015 and doctoral degree in 2019 from the University of Potsdam (Germany). Her main research interest lies in the field of sustainable consumption, consumer psychology, and multivariate analyses methods. She has published in leading marketing and consumer behavior journals including the Journal of Cleaner Production and Consumption, the Journal of Business Research and Marketing-ZFP – Journal of Research and Management.

Dennis Appenfeller
Dennis Appenfeller

Dennis Appenfeller is research associate at the Chair of Business Administration and Marketing of Prof. Dr. Ingo Balderjahn. He received a Master of Science degree in “Agricultural and Food Economics” from the University of Bonn (Germany) in 2017. Since July 2018, Dennis Appenfeller is working as research fellow for the Project “iReliefs”. His research is founded in economics and consumer research and he is working with empirical methods. His main research interests are sustainable consumption, climate change, consumer behavior, and quasi-experimental Methods.

Ludwig-Maximilians-University in Munich
(Political Sociology of Social Inequality)

Prof. Dr. Bernhard Gill
Prof. Dr. Bernhard Gill

Prof. Dr. Bernhard Gill is head of the research group “Social Structure and Environmental Adjustment” at the LMU Munich.

Monika Wastian
Monika Wastian

Monika Wastian is director of the Institute of Organisational Psychology in Munich and Glasgow, Research Associate at the Institute of Sociology, Ludwig-Maximilians-University in Munich, holds a degree in psychology. Apart from 30 years in management, coaching and consulting, Monika Wastian has been publishing, lecturing at various universities (Ludwig-Maximilians-University in Munich, University of Salzburg, Evangelische Hochschule Darmstadt, among others), doing research, and developing methods in her fields of expertise since 2001. She specialises in coaching and psychology in project management, including the management of innovation, change, strategy and environmental projects.

Dr. Michael Schneider
Dr. Michael Schneider

Dr. Michael Schneider is member of the externally funded project “Local Fitting” at the LMU Munich.

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