“Frau Ultrafrisch” is a young company from Hamburg which has set itself the goal of improving the food world with natural convenience products. The constantly growing assortment includes organic breakfast bowls, soups, organic lunch creations and organic smoothie snacks, without chemicals, flavour enhancers and preservatives. All dishes are vegetarian and partly gluten-free, many also vegan and organic. A sustainable approach to the environment, fairness and social responsibility are part of the company’s mission statement.